Insider Mentorship Playbook · Part 6
Straights And Parlays
30 / Straights
Straight Betting Pays The Bills
Straight betting is literally the #1 way to make consistent profits month by month. Some people are better at it sport by sport, some people do it seasonally, but overall, betting sides, totals, and props straight is the way it gets done. There is a reason for that, and the books publish it themselves every month.
Look at the actual revenue reports. In New Jersey in September 2024, parlays were just 32.2% of the money wagered but 72.5% of the sportsbooks' gross revenue — about $85.4 million — because books held 24.2% on parlays versus roughly 4.4% on everything else. In Maryland, parlays were about 36% of betting dollars but 67% of sportsbook revenue. Industry analysts estimate parlays drive 67-70% of sportsbook revenue and up to 85% of profits at DraftKings and FanDuel. This is not new, either: back in 2021, parlays already accounted for over 55% of New Jersey's total sports betting profit.
Read that again: the majority of the entire industry’s profit comes from one bet type. Every five-leg lotto ticket and same-game parlay is subsidizing the sharp, boring, straight bettors on the other side of the counter. When you bet straight at low hold, you are playing the one game the books barely make money on — which is exactly why it is the game you can actually win.
- PGA Tour (2024). As parlays rise in popularity, moderation remains key. NJ parlays were 72.5% of sportsbook gross revenue in September 2024.
- Birches Health (2024). Addicted to parlays. NJ September 2024: 32.2% of handle, 72.5% of gross revenue, 24.2% parlay hold vs 4.4% on other bets.
- Action Network (2024). New Jersey September 2024 revenue report: $85.4M in parlay revenue, 71.4% of total sportsbook winnings.
- Washington Post (2025). Parlay popularity and the odds: in Maryland, parlays were ~36% of betting dollars but ~67% of sportsbook revenue.
- Daloopa (2025). Analyst POV: parlays account for 67-70% of sportsbook revenue and up to 85% of profits for DraftKings and FanDuel.
- Yahoo Sports (2021). Through October 2021, parlays accounted for about 55.1% of New Jersey’s overall sports betting profit.
31 / Longevity
Limits, Bans, And Staying In The Game
Here is the honest trade-off that comes with betting straight. The books do not care about straight bettors, for the most part — until you are consistently beating the closing line or just profiting month after month. Then the limits and the bans start. Your max bet quietly drops from $1,000 to $50, promos disappear, and eventually some books will not take your action at all. It is annoying, but understand what it actually is: confirmation that your process works.
And that is the beauty of betting straight: getting limited at one book is an inconvenience, not a career problem. There are 60+ sportsbooks available to you, so spread your action around, keep accounts funded at as many as you legally can, and treat every new book as fresh limits. You can also go offshore if you are comfortable with it — we have found books like Bovada to be completely fine to play on. And you can always have friends and family sign up for accounts. If you go that route, make sure the tax implications are crystal clear to them and that they fully understand what they are agreeing to and why — winnings get reported under their name, so this only works when everyone is on the same page from day one.
Longevity is its own skill. The bettors who last are not just the ones who pick winners — they are the ones who protect their access to the market. Spread the volume, do not hammer one book with your sharpest plays, and treat your outs like the asset they are.
32 / Parlays
How Not To Use Parlays
Let us be clear about the parlays that hurt people. The five-leg lotto ticket. Stacking a bunch of favorites together just because they all should win. Loading up on all overs because it feels fun. Same-game parlays priced badly. Building a parlay to chase a loss. These are the bets the books love you to make, and the math is brutal over time.
The problem with stacking legs is that you multiply the vig and the variance at the same time. Each leg has to hit, and the price you get rarely compensates you for how much harder that is. A pile of favorites that feels safe is still a low-probability outcome once you combine them, and the payout almost never reflects the true risk.
If your parlay strategy is throwing legs together hoping for a big payout, you are not betting, you are buying a lottery ticket the house designed. We avoid that entirely.
33 / Parlays
How We Use Parlays Strategically
There is a narrow, intentional use for parlays. The main case is combining two teams that are heavy moneyline favorites, something around -230 each, when you feel the spreads might be a reach but the straight-up wins are nearly certain. Pairing two strong moneylines like that turns two short prices into one playable number without taking on spread risk you do not want.
The other case is using a heavily juiced alternate line to bring a price down to something reasonable. This is especially useful for MLB pitcher props that are juiced up, for example a pitcher outs-recorded line sitting at -180 on the under at 18.5. Using an alt line to take that from -180 down to something like -130 can make a strong read actually worth betting.
In every case, strategic parlays stay small and intentional. They are a tool for specific situations, not a way to swing for the fences. If you cannot explain exactly why the parlay is the right structure for the bet, it is not.